It’s very rare from a service point of view in today’s leisure economy.”īuzz Bingo owns 122 bingo clubs across England and Scotland as a result of the £241m acquisition of Gala Bingo’s physical clubs made by its parent company, private equity firm Caldeonia Investments, in December 2015. Particularly as a woman going into a club on your own it’s a really safe and warm environment where the staff will show you how to play and other customers will help. “You can come in your onesie, you can come dressed up, you can come in a group or you can come on your own. “We are unashamedly a brand for ordinary people and everyone’s welcome,” says Amanda Howard, Buzz Bingo marketing director. Now, the business is on a mission to attract bingo lovers of all ages and genders across the UK by positioning itself as a brand for the people.
Despite being Britain’s biggest bingo club chain, boasting more than 100 venues and an active database of over one million customers, Buzz Bingo is a relative unknown.
